Kick off 2025 with new Performance Max features – Google Resource What’s New in Google Performance Max for 2025: Advanced Controls, Transparency & Reporting In 2024, Google Ads introduced a powerful suite of Performance Max updates focused on giving advertisers more control and deeper insights. With Performance Max, you can harness the full power of […]
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Quickly Duplicate Tags In Google Tag Manager There are many reasons why you might want to duplicate your tags (or triggers, or variables, or templates) in Google Tag Manager. One prime example is server-side tagging, where it’s sensible to first build and validate your tracking setup before migrating fully to a server-side approach. Alternatively, you might
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SGTM Fetches GA4 Configurations Automatically One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask for Universal Analytics (Rest In Peace!), there hasn’t really been a solid, officially supported way of splitting a single GA4 stream into multiple
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